If you’re a marketer, you’ve probably heard of ClickFunnels. It’s the top online tool for creating sales funnels, which allows you to track and optimize your customer interactions like never before. Sounds great, right? But is ClickFunnels worth the money?
In this review, we’ll break it all down for you. We’ll show you how it works, what its pros and cons are, and whether or not it’s worth your hard-earned cash. So sit back and get ready to learn everything there is to know about ClickFunnels.
You can have a gorgeous website, great service, and a consistent social media presence, but if you’re not making sales, your business can’t last. And making sales is more than just putting up a website with a shopping cart and asking people to buy.
To make sales consistently, you need to establish a funnel to lead customers where you want them to go, and you can do this by using ClickFunnels.
What is ClickFunnels?
ClickFunnels is the backbone of your company’s sales process. It naturally leads customers to the sale from first hearing about your product to making a purchase. If you’re unfamiliar with every step in the sales funnel, also known as a customer journey, here’s a quick summary.
- Awareness: Customer becomes aware of your business.
- Interest: Customer is intrigued and interested in your business.
- Consideration: Customer researches what your business has to offer and possibly compares you to competitors.
- Intent: Customer takes action to purchase from you.
- Evaluation: Customer confirms what they’re wanting to buy and begins the purchasing process.
- Purchase: Customer commits and finalizes purchase.
- Loyalty and Advocacy: Customer is satisfied and becomes a fan and advocate, telling others about your business.
This is the sales process in a nutshell. In the best case scenario, every person that comes across your business goes through this entire process and becomes an advocate to others about your business after their purchase.
But in order for that to happen, you have to lead them there. This is where ClickFunnels work it’s magic.
How Does it Work?
ClickFunnels is the backbone of the sales process above, but how does it actually work? The first thing to remember is every business will have more than one funnel. Remember, there are a dozen ways someone could be introduced to your business today: a Google search, your social media page, an online advertisement, and so on.
Each entry point will need its own funnel. If this sounds overwhelming, don’t worry! Most funnels you create will have the same basic structure, with some variations in wording or strategy depending on the entry point and audience.
A customer comes from one of these entry points and is led to the first page in your funnel. This page is full of great copy and content designed to entice and persuade a customer to sell. Depending on how you organize yours, the customer may follow through with a few additional pages. This could be upsells and other products. Finally, they are led to commit and take action.
The action for your funnel could be to make a purchase. But here are a few other examples you could use it for:
- Download a whitepaper, free ebook, or other deliverables
- Sign up for a webinar
- Join an email newsletter
Why Use Click Funnels?
ClickFunnels increases your conversion rate. They give your outside marketing efforts a purpose. It can be easy to create a social media presence, publish a website, and feel like you’re doing all you can as a modern business to check off those digital marketing boxes.
But does your social media presence have a purpose? Do your posts grow your following and lead people down the sales funnel to become a customer? And is your website persuasive and converting visitors to customers?
Many businesses post on social media because they know they “should,” not because they have a strategy. And every business needs a website, but so often landing pages are unfocused or not engaging enough to lead anyone to take action.
Click funnels provide the backbone your business needs to launch your next sales campaign and actually make sales.
Features and Benefits
It is possible to create this funnel on your own, manually. But a funnel builder or landing page builder will have some awesome features to make this process easier.
Most builders will have a drag and drop system to design your landing page. This makes your life easier and simpler. You can create your click funnel without any coding experience. You can often work off of a template that’s been tested and used by other successful businesses before you.
You can also take advantage of other tools that are designed to integrate easily into the page you publish. Many funnel builders will have partnerships with common third-party tools, making your life just that much easier.
Lastly, if you have any questions or run into any problems while creating the funnel you’re not on your own. You have a customer support department you can go to.
How Much Does it Cost?
Any new strategy you implement for your business will come at a cost. Whether you choose to bring in a new employee, start a partnership with a third party, or try to design everything yourself, it will cost time and money.
It is possible to create a click funnel without subscribing to a building service. You will have to determine the cost of your time or an employee’s time to create and maintain this funnel.
Or you could choose to subscribe to a funnel-building service to get the job done. This cost will vary depending on the app you choose. The appropriately-named ClickFunnels service has several packages you can choose from, and for many businesses, the basic subscription is more than sufficient.
Click funnels will give you the ability to build 20 funnels with their drag and drop software, create a total of 100 sub-pages, use up to 3 domains, and more all within their basic subscription. The cost to your business is just $97/month. And you also get to chat with a support team if you ever need help.
It can be easy to build a funnel and publish it today. A funnel builder like ClickFunnels is a great place to start. They can carry your business from unfocused to crystal clear. Their service is results-driven and designed to make your day-to-day a whole lot easier. Make more sales as a business with ClickFunnels.