Tik Tok – Tay Marketing A Place Where You Can Find Digital Marketing Content

Advertising on Tiktok? Can it actually be better than the big players like Facebook and Google ads? This got me wondering and so I gave it a go and this is what I found out. Advertising on Tiktok is an effective advertising method for businesses to engage with their audience in a new trendy way. Compared to other advertising platforms Tik Tok uses music and short videos in a format that makes it very engaging to the user. Why this is so effective is because the average attention span of a person is only 5 seconds. So in my opinion I think that is why Tik Tok has done so well. https://youtu.be/nHmwtOU58ZA Now, what's cool about Tik Tok right now is you are able to get a lot of reach with your posts on your account. Back in the day, you were able to get the same reach with Facebook and Instagram until they started throttling because they needed the advertising space due to the demand. So practically any new platform that comes into the market usually gives you tons of free reach, which is why you see people become Tik Tok famous every day without having to even buy ads. Now you can get your business in front of this free traffic by just creating content that is already trending. So what I am trying to say is that Tik Tok gives you the ability to reach thousands of people a day for free in exchange for content creation. All you have to do is create content around your business by following the trends and from that, you'll get free traffic which if done right should turn into sales for your business. Tik Tok's audience inventory is made up of 50 percent female and 50 percent male. Now the age majority of these groups of people are who we call generation z. Now you may be thinking that this may not help you because this generation is too young and they don't have money, now you may be right by thinking this. But if we look at Snapchat, for example, was the same thing was to send about its platform and to many advertisers' surprise, Snapchat ads worked really well and still do. Also, everybody thinks that just young kids are on these platforms but that is far from correct. There's a lot of older people on these platforms and luckily you are able to target them. So really you get the best of both worlds.