Advertising on Tiktok? Can it actually be better than the big players like Facebook and Google ads?
This got me wondering and so I gave it a go and this is what I found out.
Advertising on Tiktok is an effective advertising method for businesses to engage with their audience in a new trendy way. Compared to other advertising platforms Tik Tok uses music and short videos in a format that makes it very engaging to the user. Why this is so effective is because the average attention span of a person is only 5 seconds. So in my opinion I think that is why Tik Tok has done so well.
How Advertising on Tik Tok is Beneficial to your business.
Now, what’s cool about Tik Tok right now is you are able to get a lot of reach with your posts on your account.
Back in the day, you were able to get the same reach with Facebook and Instagram until they started throttling
because they needed the advertising space due to the demand. So practically any new platform that comes into the
market usually gives you tons of free reach, which is why you see people become Tik Tok famous every day without
having to even buy ads.
Now you can get your business in front of this free traffic by just creating content that is already trending. So what I
am trying to say is that Tik Tok gives you the ability to reach thousands of people a day for free in exchange for
content creation. All you have to do is create content around your business by following the trends and from that,
you’ll get free traffic which if done right should turn into sales for your business.
The Type Of Audience You Can Reach On Tik Tok
Tik Tok’s audience inventory is made up of 50 percent female and 50 percent male. Now the age majority of these
groups of people are who we call generation z. Now you may be thinking that this may not help you because this
generation is too young and they don’t have money, now you may be right by thinking this. But if we look at
Snapchat, for example, was the same thing was to send about its platform and to many advertisers’ surprise, Snapchat
ads worked really well and still do. Also, everybody thinks that just young kids are on these platforms but that is far
from correct. There’s a lot of older people on these platforms and luckily you are able to target them. So really you
get the best of both worlds.
In conclusion, Tik Tok can be an effective marketing platform that can offer free traffic to your business. With it, you
can reach thousands of people for free. If you want to speed the process up you can use ads. The audience that you
can reach is diversified meaning you can target just about any age group. Comparing the platform to its competitors it
it’s competing very well as of right now, which means its another great tool to put in your arsenal to drive more
customers to your business.